Executive Producer Ray Love

Producer Ray Love

New Groove Entertainment

Ray Love of NG Entertainment produced this fine project. I met Ray Love several years back when I played and sang for the Wednesday night service of the chruch I attended. I would be playin alone with no other musicians. Ray would come, plug up his bass and jump in. All of the times he played with me, he never told me he had an entertainment company, or that he produced artists.   

As life went on, I lost contact with Ray. When I wanted to produce this project I reached out to him to play bass guitar for me. It was then that he told me about his many talents and from there a partnership began. Through Ray came a host of musicians who lent their skills: 

Jonathan Nilsen, Guitar

Chris Adams, Keys and Pads

Dane Cole, Keys

Chris Grimsley, Engineer

Anthony Kinchion, Engineer

and Warren Ross, Mastering Engineer.

Producer and Songwriter

its floria

Producer and songwriter

This album is special to me. I wrote every song and created the melodies. Every song reflected a different part of life that we experience as we grow in God. This was the first album that I did with live musicians. Prior to this album I used single producers  who did al of the music in one setting. 

It was much more difficult and more expensive using live musicians as opposed to a single producer.  However, the sound of different collective minds and talents was more richer.  Everybody brought something unique to this project. Jonathan Nilsen is a classically trained guitarist. JJ Norwood is a seasoned drummer who has toured professionally for many years with professional artists. Chris Adams has toured and served as the Music Director for Travis Greene and brought to this project talented keys, pads and horns.  Chris Grimsely traced and recorded the music excellently and brought style and finese to the songs. Anthony Kinchion treated the vocals with his expertise. Warren Ross mastered each song with his years of mastering knowledge and ezperience. Rez brought a "touch of soul" to Keep Believing remix. And last but not at all least, Ray brought skill and insight to each song. 

I am not a gospel artist, my music is not loud and screaming it is more laid back and sensual. Ray and each of the musicians took care to finese the songs putting in stylistic changes, but holding back enough to let the message come though. 

Everyone of the musicians is proud of their musical contribution and this makes my heart skip with gladness.

The Keep Believing Reunion

Album and Musician Credits

 

So Many Blessings” 

Executive Producer, Raymond Love, NG Entertainment, LLC 

Songwriter, It’s Floria, 2 The Ocean Music Publishing 

Vocals, It’s Floria, 2 The Ocean Music Publishing 

Bass guitar, Raymond Love, NG Entertainment, LLC 

Lead Guitar, Jonathan Nilsen 

Drums, JJ Norwood, 

Keys and Pads, Chris Adams, Von Jovie Music 

Recorded at Sideline Records 

Mix Engineer, Chris Grimsley, Sideline Records 

Vocal Engineer, Anthony Kinchion, 

Mastering Engineer, Warren Ross, United Mastering, 

Original Arranger, Brian Morgan, Hitshack Prouctions, (address, phone, email) 
 

“Keep Believing” 

Executive Producer, Raymond Love, NG Entertainment, LLC 

Songwriter, It’s Floria, 2 The Ocean Music Publishing 

Vocals, It’s Floria, 2 The Ocean Music Publishing 

Bass guitar, Raymond Love, NG Entertainment, LLC 

Lead Guitar, Jonathan Nilsen 

Drums, JJ Norwood, 

Recorded at Sideline Records by Chris Grimsley 

Keys and pads, Chris Adams, Von Jovie Music 

Mix Engineer, Chris Grimsley, Sideline Records 

Vocal Engineer, Anthony Kinchion, 

Mastering Engineer, Warren Ross, United Mastering 

Original Arranger, Jimmy Brown, EK Productions 
 

“You Might Have Made A Mistake” 

Executive Producer, Raymond Love, NG Entertainment, LLC 

Songwriter, It’s Floria, 2 The Ocean Music Publishing 

Vocals, It’s Floria, 2 The Ocean Music Publishing 

Bass guitar, Raymond Love, NG Entertainment, LLC 

Lead Guitar, Jonathan Nilsen 

Drums, JJ Norwood 

Keys and Pads, Chris Adams, Von Jovie Music 

Recorded at Sideline Records by Chris Grimsley 

Mix Engineer, Chris Grimsley, Sideline Records 

Vocal Engineer, Anthony Kinchion 

Mastering Engineer, Warren Ross, United Mastering 

Arranger, Brian Morgan, Hitshack Productions 
 

“Beautiful” 

Executive Producer, Raymond Love, NG Entertainment, LLC 

Songwriter, It’s Floria, 2 The Ocean Music Publishing 

Vocals, It’s Floria, 2 The Ocean Music Publishing 

Bass guitar, Raymond Love, NG Entertainment, LLC 

Lead Guitar, Jonathan Nilsen 

Drums, JJ Norwood, 

Chris Adams, Von Jovie Music 

Recorded at Sideline Records by Chris Grimsley 

Mix Engineer, Chris Grimsley, Sideline Records 

Vocal Engineer, Anthony Kinchion 

Mastering Engineer, Warren Ross 

Original Arranger, Brian Morgan, Hitshack Productions 
 

“Not Necessarily” 

Executive Producer, Raymond Love, NG Entertainment, LLC 

Songwriter, It’s Floria, 2 The Ocean Music Publishing 

Vocals, It’s Floria, 2 The Ocean Music Publishing 

Bass guitar, Raymond Love, NG Entertainment, LLC 

Lead Guitar, Jonathan Nilsen 

Drums, JJ Norwood 

Keys and Pads, Chris Adams, Von Jovie Music 

Recorded at Sideline Records by Chris Grimsley 

Mix Engineer, Chris Grimsley, Sideline Records 

Vocal Engineer, Anthony Kinchion 

Mastering Engineer, Warren Ross, United Mastering 

Arranger/Producer, It’s Floria, 2 The Ocean Music Publishing 
 

“God’s Grace is the Greatest Gift” 

Executive Producer, Raymond Love, NG Entertainment, LLC 

Songwriter, It’s Floria, 2 The Ocean Music Publishing 

Vocals, It’s Floria, 2 The Ocean Music Publishing 

Bass guitar, Raymond Love, NG Entertainment, LLC 

Lead Guitar, Jonathan Nilsen 

Drums, JJ Norwood 

Keys and Pads, Chris Adams, Von Jovie Music 

Recorded at Sideline Records by Chris Grimsley 

Mix Engineer, Chris Grimsley, Sideline Records 

Vocal Engineer, Anthony Kinchion 

Mastering Engineer, Warren Ross, United Mastering 

Original Arranger/Producer, Jimmy Brown, EK Productions 
 

“Keep Believing” the Remix 

Executive Producer, Raymond Love, NG Entertainment, LLC 

Songwriter, It’s Floria, 2 The Ocean Music Publishing 

Vocals, It’s Floria, 2 The Ocean Music Publishing 

Bass guitar, Raymond Love, NG Entertainment, LLC 

Lead Guitar, Jonathan Nilsen 

Drums, JJ Norwood 

Recorded at Sideline Records 

Keys, Pads and Horns, Chris Adams, Von Jovie Music 

Engineer, Chris Grimsley, Sideline Records 

Mastering Engineer, Warren Ross, United Mastering 

Original Arranger, Jimmy Brown, EK Productions

I Kept Believing

I Kept Believing

Its Floria

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I Kept Believing is a beautiful project that was recorded locally right here in Phoenix. I am very proud of this work and the insight, labor and love of those who poured themselves into it. It is available for you to purchase and enjoy for many years to come.

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The Making of Not Neccesarily

Producer Ray Love

Engineer Chris Adams

God's Grace Bass Overdubs

Initial Recording Rehearsal

Guitarist Jonathan Nilsen

Cast your bread upon the waters, for you will find it after many days. 2 Give a portion to seven, yes, even [divide it] to eight, for you know not what evil may come upon the earth.”

— Eccl 11:8